Circle K® Beer Reform
Your Neighborhood Beer Store

Launch Program Key Visual

Launch Program Key Visual

Sustaining Program Key Visual

Sustaining Program Key Visual

 

Creative Director Dillon Snyder | Art Director Katherine Bernheisel |
Copywriter Brian Denison | Producer Erin BonSalle | Designer Jeff Olson

When Colorado’s liquor laws were reformed in late 2018, convenience and grocery retailers were legally allowed to start selling full-strength beer
(no more of that 3/2 stuff) starting in 2019.
Circle K came to us with one goal: Get us a piece of that action.

We pitched some ideas, and won their business. Not only did we come up with a solid concept and strategy, but we paved a new road for outdoor placement, and set record highs in digital engagement for any program produced by Circle K stores in Colorado.

This 360º idea included Digital, Social, Retail, Radio, Outdoor, and PR/Event
program coverage throughout the Denver and Colorado Springs metro areas.

Teaser - Social Ads // Facebook + Nextdoor

Teaser - Social Ads // Facebook + Nextdoor

OK_PD_PRE_300x250_TSR.jpg
Teaser - Digital Ads

Teaser - Digital Ads

 
Launch - Social Ads

Launch - Social Ads

 
Launch - Digital Ads

Launch - Digital Ads

Retail Launch Event

Retail Launch Event

Retail Signage

Retail Signage

Air BNB - Digital Ad // Beer Cave Special Event Signage

Air BNB - Digital Ad // Beer Cave Special Event Signage

Bus Shelter - Launch

Bus Shelter - Launch

Beer Cave Store Signage

Beer Cave Store Signage

Merch Kit

Merch Kit

OOH - Sustaining Program

OOH - Sustaining Program