Circle K® Beer Reform
Your Neighborhood Beer Store
Launch Program Key Visual
Sustaining Program Key Visual
Creative Director Dillon Snyder | Art Director Katherine Bernheisel |
Copywriter Brian Denison | Producer Erin BonSalle | Designer Jeff Olson
When Colorado’s liquor laws were reformed in late 2018, convenience and grocery retailers were legally allowed to start selling full-strength beer
(no more of that 3/2 stuff) starting in 2019.
Circle K came to us with one goal: Get us a piece of that action.
We pitched some ideas, and won their business. Not only did we come up with a solid concept and strategy, but we paved a new road for outdoor placement, and set record highs in digital engagement for any program produced by Circle K stores in Colorado.
This 360º idea included Digital, Social, Retail, Radio, Outdoor, and PR/Event
program coverage throughout the Denver and Colorado Springs metro areas.
Teaser - Social Ads // Facebook + Nextdoor
Teaser - Digital Ads
Launch - Social Ads
Launch - Digital Ads
Retail Launch Event
Retail Signage
Air BNB - Digital Ad // Beer Cave Special Event Signage
Bus Shelter - Launch
Beer Cave Store Signage
Merch Kit
OOH - Sustaining Program