CloudCheckr: AB Campaign
COME CLOUD WITH US

 

Creative Director Katie Bernheisel | Art Director Julie Carter | Copywriter Steven Morrell

We get it. There are a lot of challenges for cloud service providers. The slim margins, the complex security requirements, the inefficient and tedious invoicing. Kind of feels like you’re out in the cold with no support, like nobody cares.

But somebody does care. We care, and we’ve built an entire platform designed to surround all you IT professionals with a soft, cushy suite of services to make your lives a little sweeter. Now industry leading cost optimization, allocation, security, compliance and asset management all live in one place, enabling you to increase profit margins, visibility, efficiency, and run your business with confidence, knowing that you and your clients are well taken care of.

Welcome to CloudCheckr—a big, soft, fluffy white hug of efficiency, value and support for the cloud services industry. We’re making life easier for businesses just like yours and we’re inviting you to come in out of the cold and see what that life could look like.

 
 

Why it works:

  • Positioning: “Come Cloud with Us” positions CloudCheckr as a partner the audience’s cloud processes. 

    A partner who makes their day a breeze, while keeping data highly visible, and their customers safe and compliant. 

  • Engagement: Drawing in the audience with a quip or question, this campaign will set an engaging tone that will help IT, and Financial Ops leaders see themselves within a CloudCheckr partnership.

  • In-Market Performance: This campaign has the flexibility needed to sustain this audience in market through launch, nurture, and on to sales by supporting many different benefits within the main partnership & ease messaging. 

  • Competitive: “Come Cloud with Us” is differentiated in market by making “cloud” a verb, and using relatable, human language. As compared to technical jargon-filled campaigns, or ones that don’t ground an emotional pull with proven product benefits.