Group Creative Director Patrick Sullivan | Creative Director Dillon Snyder | Art Director Katherine Bernheisel | Copywriter Nate Custard | Producer Jessica Dana | Designer Lynde Scott

What's better than two great brands getting together to do some good? Not much.
When Kroger® Stores needed a program to highlight Veterans Day, Extra® brought their products forward with a "Buy one and we'll donate one" offer.
That's all great for Extra Gum and Kroger, but what more could we do for shoppers?
We wanted to bring this partnership to life for the shopper by introducing real families, real military service men and women, and show how Extra and the USO have impacted their lives to shoppers. The end result garnered some major sales increases for Kroger, as well as over 1M views of the video on Facebook.