Associate Creative Director Katie Bernheisel
Senior Art Director Amy Pedid | Senior Copywriter Ryan Vasko

People don’t think about Motor Oil until it’s time for it to be changed.
PLUS, Formula 1 Racing is becoming popular in the USA (thanks to the Netflix series “Drive to Survive”, and F1’s trending account on TikTok).
What if every driver had the power and know-how of the Red Bull Racing team behind them?

The Oracle Red Bull Racing crew works relentlessly to make sure every piston, every spark, every valve is running at an optimum level, thinking on their feet while making split-second decisions.
We know it's the drive that fuels AutoZone shoppers, and that our partnership with Oracle® Red Bull Racing is so much more than just a logo at shelf. That's why we grabbed their attention in-store. It’s where they can feel the full support of Mobil 1™ and the Oracle Red Bull Racing Team.
We’ll create a credentialing and education system—leaning on their expertise and giving shoppers the confidence and know-how of the pros when choosing their Mobil 1™ motor oil formula.
When you’re powered by Mobil 1™, you know every drive will perform beyond your expectations.

Get more than motor oil: Enter for a chance to win a Grand Prize trip to Oracle Red Bull Racing Factory for a tour in England or a second-place prize of autographed cards of Max Verstappen & Sergio Perez.

Why it wins:

• It gives AutoZone shoppers the experience of Oracle Red Bull Racing fandom, by including them as part of the team.

• It’s ownable to Mobil 1™ by highlighting them as the official lubricant partner of the world-championship-winning Oracle Red Bull racing team.

• It directly ties into larger Mobil 1™ brand goals by increasing shoppers’ awareness of the sponsorship and setting them up for future campaigns.