P&G Scentsational Discovery:
New Scents to Set the Mood.

Associate Creative Director Katie Bernheisel
Invite shoppers to experience the newest scents P&G has to offer with an interactive endcap experience.

Warm. Calming. Romantic. Refreshing. Invigorating.

Scent has the power to instantly transform our moods and transport us to somewhere else.

Scent has the power to infuse everyday activities with a sense of memory, emotion or escape. 

We'll encourage shoppers to take a scent personality quiz via QR code, to play and discover new favorites through scratch and sniff wobblers, to build their own scent stories and to create a new mood in their homes through helpful signage and scent formulas at shelf.

Additional tactics:
• Color-coded wobblers

• Social media series devoted to scent profiles, moods, and occasions

• QR code to “What’s your scentsation” quiz

• Build your mood: At shelf "formulas" for creating a scent story in your home 

• Scented, scratch & sniff neck hangers