Philips Norelco — Katie Bernheisel / Creative Director

Philips Norelco®
Looks like college: Facial hair look finder
Featuring Facial Hair Enthusiast, Adam Scott

Creative Director Katie Bernheisel
Senior Art Director Trey Wright | Senior Copywriter Ryan Vasko | Art Director Ingrid Tank
Bring AI/AR innovation to life by giving back-to-college shoppers a way to try out new facial hair styles–with the Philips Norelco Facial Hair Ambassador, Adam Scott.

Your college career is an exercise in exploration.

What will you study? Who will be your dorm mate? What looks will be part of the person you will grow into?

Philips Norelco is encouraging shoppers to be students of style–to try out something new just because, and experiment with their grooming routines. That mustache may not make it to next semester, but at least it’ll make for a good story.

We’ll help students face the school year with an AI-based visualization tool to “Try it before they trim it.”, and growth-based educational resources to help them craft their new styles.

Looks like college.