Philips Sonicare®
Re-introduce a beloved brand,
introduce a soon-to-be-beloved character:
Susan “Susie T.” Toothbrush
Creative Director Katie Bernheisel | Lead Agency FleishmanHillard | Retail Agency TPN
Production Company Lord Danger | Director Mike Diva | Director of Photography Aaron Greene | SVP Creative Chelsey Brooks
Introducing Susan Toothbrush. She comes through walls to help people make better decisions about their oral health care.
The era of manual brushing is over.
We’ll demonstrate the magical outcomes of taking care of your teeth with help from our own “Switch Fairy”, Kate McKinnon (AKA Susan Toothbrush).
Charmingly unhinged, Susan Toothbrush will pop into bathrooms on a mission to elevate dental health by switching manual toothbrushes to a Philips Sonicare. She’ll rummage through bathrooms, drawers and cabinets while speaking about the reasons to make the Sonicare Switch.
Make the Sonicare Switch
Campaign Imagery: Susan Toothbrush
Retailer Brand Shop: Featuring Susie T.