SKILLABLE: Brand Identity
IMPROVING AGILITY WITH CONFIDENCE
Creative Director Katie Bernheisel | Art Director Phil Monette | Copywriter Jen Smith
Prepare a new brand for a successful launch – and future AB marketing success.
With a brand that was in the midst of changing their name, we needed to combine that new name, a logo, and a color palette to create a new identity. One that not only resonated with new customers, but also could directly help establish a successful future.
Bright lifestyle imagery: Focuses on audiences, groups and teams in action – in the midst of confident agility.
Strong, dependable typeface
Uses primary color palette
Brand graphic:
Upward momentum, based on angle in brand logo
Color changes to brighter white when interacting with main audience