Welch’s Grape’ade:
Pitch for a CPG product Launch
It’s Your ’Ade.

Associate Creative Director Katie Bernheisel
Trigger single-serve multi-pack purchases by busy, joyful moms who are always looking for the next exciting thing for their arsenal of reliable go-to family favorites.

Being an adult is hard.
It’s no wonder we’re all exhausted by 2pm.
What if we made Grape’ade the refreshing antidote to #adulting?
(Even during the dreaded afternoon slump.)